We were recently asked to give feedback and re-write some pages on one of our client’s website. Believe it or not, one of the most troublesome pages to optimise (both from a business and SEO perspective) is the ‘about us’ (or equivalent) page! Most companies and organisation don’t ordinarily spend a lot of time thinking about the humble […]
Facebook is getting in on Twitter’s action. Up until now, Twitter and Facebook were polar opposites in the social media world. Facebook has always been for sharing with a select group of friends, whereas Twitter is great if you need to make a short public announcement or outburst. Facebook has been tinkering and is finally […]
Improving your website’s sales performance What is Conversion Rate Optimisation? Most people who run a website, online business and even SEO’s in general tend to focus on one key metric – website traffic. Increasing visitor numbers is in many cases the only indicator that many understand. The premise is that if visitors to my website increase then […]
Company Logo Markup Not much has changed since Schema.org first announced structured data mark-up just a few years ago, at least not until this morning. As a Digital Marketer, I’ve been waiting for this for a while and was wondering when we would finally be able to add in another image aside from our Google+ profile images […]
How to get the most out of your Google Adwords campaigns I regularly get asked about how to plan, start and get the most out of Google Adwords campaigns by small business owners. So, in this article post we are going to explore some of the more important points of what a good Google Adwords […]