“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question” – Peter Drucker The performance of your website should not depend on the whims of your designers or the preference of your executive team. Decisions should be based on what your web visitors […]
e-commerce : build a business, not a website… eCommerce strategy should be high on every organisation’s agenda whether new start-ups or established businesses however, eCommerce is extremely broad as every organisation has their own targets and objectives and each must have a tailored eCommerce strategy in order for it to be effective as one size does […]
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How to get the most out of your Google Adwords campaigns I regularly get asked about how to plan, start and get the most out of Google Adwords campaigns by small business owners. So, in this article post we are going to explore some of the more important points of what a good Google Adwords […]
An often overlooked aspect of good search engine optimisation (SEO) is a websites URL structure. Improve your URL structure for better SEO. Even with fantastically written content, allowing malformed, ill thought out URL’s to appear on your website, can have a hugely detrimental effect on your website’s overall SEO strategy. Using the below tips for better […]